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#132: Best-Selling Author Jeff Goins on Building an Engaged Blog Audience (of 250,000 Readers/Mo)

About the Episode:

In today’s episode, we’re talking to Jeff Goins, the blogger and best-selling author of five books including The Art of Work and Real Artists Don’t Starve. Originally from the Chicago suburbs, Jeff grew up with two hard-working parents that instilled in him the value of what it means to put a lot of effort and care into your career. 

And from an early age, Jeff found himself gravitating towards writing as a skill & hobby he wanted to dedicate more time to… In college, he studied both Religion and the Spanish language – which would send him down the path of working with several Christian organizations and even touring the US for a year, playing gigs as a member in a Christian band. 

It was at this time in the mid 2000s, that Jeff realized his passion for music wasn’t as strongly held as he once believed it to be… what he did enjoy, however, was writing the regular blog updates on how his band’s journey was going. At the encouragement of friends, family and co-workers, Jeff really zeroed in on writing as a regular practice, which turned into a series of blogs (including an impressive guest blogging campaign) and eventually the books he’s now widely known for.

In Today’s Episode, We Talk About:

02:30 Where Jeff is originally from.
04:45 Early side projects he got into.
[06:20] About his time at university.
[08:45] What he did after graduating from college.
[12:22] When he decided to launch his own blog.
[12:54] About the very first article he wrote.
[15:56] The first time he made money from his blog.
21:25 His biggest traffic sources.
24:55 Current traffic numbers of his blog.
29:46 What he’s focussing on growing in the next year.

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Connect with My Guest

Jeff’s Blog

Jeff on LinkedIn and Twitter

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If you enjoyed this episode of The Side Hustle Project, I would love your support. Head over to the show on iTunes or in the Apple podcast app and give us a rating please! And as always you can catch every episode on the Apple podcast app, Stitcher or wherever you get your podcasts. Thanks for tuning in.


Hi I'm Ryan Robinson

Blogger, podcaster and recovering side project addict. Head of Content at Close. Join me here, on to learn how to start a blog, make money blogging and grow a profitable side business. Be sure to try my popular free keyword research tool & AI article writer tool, as well. Somehow, I also find time to write for publications like Fast Company, Forbes, Entrepreneur, The Next Web, Business Insider, and more. Let’s chat on Twitter and YouTube about our feelings (and blogging, of course).

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15 replies to “#132: Best-Selling Author Jeff Goins on Building an Engaged Blog Audience (of 250,000 Readers/Mo)”

  1. Hi Ryan.
    This interview is enough to follow which goes from scratch to success.
    Jeff is really inspiring journey specially when he decided to blog.
    Now he has successful blog.
    I am also a fan of Ryan means you.
    You both are great.

  2. Thank you for this podcast , I learnt a lot of valuable lessons from it

  3. Great work Mr. Robinson, I love to be like you or even better. I have never written any blog in my life. But I strongly want to be a writer. Need your help.

  4. repeat to other country👈😉😉😉😉😉😉😘😘🤘🤘🤔🤔🤔🤔🤔🤔🤔🤔